I was approached to design the logo for La Gelatiera, which is an artisan gelato ice cream parlor that has just opened off Saint Martins Lane, Covent Garden. The constraints of the logo were that it had be made into stamp which is partly why I incorporated cuts into the design. It is also to differentiate the design from companies such as Thorntons and Carlucio’s. below are a selection of images of the newly opened shop.